Blogging is not dead: 6 Reasons Your Business Needs a Blog
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Did you know that 70% of consumers learn about a company through articles rather than adverts?
Think about all the money you could have saved on adverts if only you knew this before!
If you’ve been thinking about starting a blog for your business – I hope that statistic alone is enough to give you a push in the right direction.
‘Is blogging truly worth the time and effort?’
I get asked this question ALL the time.
Well, today I’m going to show you that YES, it absolutely is!
Here’s my top 6 reasons why EVERY business should have a blog.
Blogs are a form of content marketing that promotes your business online. It’s quite simply – blogging for your business!
The aim of a blog is to provide value through well-written content on select topics. It offers your target audience relevant, valuable, and consistent content – all for free.
Business blogging doesn’t just promote your business, but also increases your websites visibility too. Just like social media and email marketing, business blogging is another tactic you can use to get your business in front of the eyes of your target audience.
Are you a small business?
If so, get this – Small businesses that blog get 126% more lead growth than those that don’t.
And that’s not all…
A blog is basically the heart of your whole content marketing strategy. Writing a blog allows you to share your visions, passions, opinions, and personality. You get the chance to inform and educate your customers – before you’ve even met them!
A blog is your chance to let customers know all about you and why they should choose you over your competitors.
By sharing valuable content on your website, you not only improve your search engine optimization (helping your audience find you on google) you also showcase great content which is shareable on other platforms – increasing your website traffic and reach.
What’s a common question that your customers may ask you? Create a blog post about it! This builds credibility, trust, and long-term relationships by establishing you as an industry leader – all of which could lead to potential customers.
Come up with 3 blog post ideas that could show your expertise to your target audience. Start by writing down your business’s top 10 FAQs. Answering these questions within a blog post presents you as an expert who wants to help.
How much money have you spent on paid ads? Remember the statistic I gave you at the beginning. 70% of customers learn more from an article than an advert! 70%!!!
Search Engine Journal ran a survey and found that 49% of people claimed that search engines like Google and Bing offer the best return on investment – followed by e-mail marketing, paid searches and social media.
Having a blog is the perfect foundation for organic marketing, and in fact MORE worthwhile than paid marketing. Think about it – you create a blog post, providing a solution to your target audience queries. You filter the facts into content for your social media posts, e-mailer, Instagram reels or tiktoks.
Not only does this mean A LOT of time saved when coming up with content. It also gives you endless amounts of opportunities to market your services. If you can get your audience reading your blog posts – for free, might I add! Then they are far more likely to want to come to you when they need services.
Because they already trust that you’re the expert!
Why pay for marketing ads when you can do it organically? I’m not saying that you should never pay for an advert. But having a blog is a great way to reach your audience in an organic way, it’s subtle, you’re not asking them for anything. How often do we glaze over when an advert comes on? Having a blog allows you to create an article with solutions that your audience are actually looking for!
Ultimately, having a blog gets your target audience to come to you!
Every blog you post on your website has the potential to convert readers into clients.
Before blogging, find keywords or phrases related to your business that people will most likely search to find your blog. If you want to show up for “Graphic Designer” use that key phrase at least 3 times in your blog. Why?
Keywords drive website traffic.
When your audience type that keyword into Google, guess who’s going to pop up. You, my friend! And not just for one day only – blog posts provide long term results. They aren’t as fickle as social media, here today and gone tomorrow. Your blog post will be available for as long as your website is live! Each time you write a new blog post, it adds a new page of your website to Google. What does this mean? Yet another chance of your website coming up on Google searches in your industry!
To find out more about the basics of SEO, read our blog post HERE.
Another way to get Google to notice your blog posts is to include headings, numbers, bullets, etc. This allows Google to scour through your content with ease, and also creates a user-friendly experience. Don’t be afraid to include links, inbound and outbound links are a huge selling point for the Google algorithms.
As I already mentioned, blogs are another form of content you can cross-promote on social media and your emails. The more exposure, the better. When you direct social media followers to read the newest blog on your website, you immediately increase traffic!
Companies who blog receive 97% more links to their website.
Blogs are the perfect way to showcase your brand’s voice and personality!
Have you ever read a piece of content and instantly felt drawn to the person who wrote it?
I can’t tell you enough how many times I’ve read a blog post and thought I’d love to be friends with this person – let alone have the privilege of working with them! That’s how important a blog can be for building relationships with your target audience.
If you can use blogging to showcase your brands incredible personality along with your wealth of expertise, I have no doubt that your ideal clients will be dying to not only be your friend but work with you too!
The important part here is thinking about how you want your brand to come across to your audience. If you’re brand is fun and friendly – your brand voice should be too. Take Taco Bell, they’ve built such a good brand voice that they are now known for their witty humour.
Having a blog will allow your brand’s personality to shine through and draw in your target audience!
Put your brand voice to the test:
Think of a couple of adjectives that describe who you are as a brand! Now evaluate some of your online content – does this give off the same tone? Does your business have a consistent brand voice?
Would you consider yourself an expert in your industry? If you don’t, you should! You’ve started your own business – proving that you are, so it’s time to start sharing what you know.
Blogging helps you to provide potential clients with added value without them having to commit to anything. This is a win for you – putting out great content positions you as an expert in your industry building trust with your audience, and a win for them – they gain useful information at no extra cost.
People read blogs either because they want to learn something, or they want to be entertained or sometimes just because their curiosity has been peaked by a snappy headline. Wouldn’t it be great if you could teach your clients something, entertain them or peak their curiosity? Even better, what if you could do all three?
Letting your clients and potential clients have a two-way conversation with you is a great way to build relationships with them, to increase trust and to find out what they’re thinking.
Blogs attract readers because you’re sharing knowledge without asking for anything in return.
If you don’t know much about a topic, how often do you research it online? If an easy-to-follow article comes up, you click on and read it.
That could be your target audience, getting free, expert advice from your website! Answering common questions that your customer may ask is a great way to lead them to you in the future.
There is always room for a purpose in each blog post you create. Every blog post you create allows room for a call to action – contact us, schedule a free consultation, download now. They are all opportunities for another lead.
Another great way to create an automatic sales pipeline for your business is to offer downloadable resources.
Don’t be afraid to give things way!
Let’s say you’ve published a blog post all about ‘creating a weekly routine’. Why not create a weekly planning schedule that you can e-mail to your reader – it’s a win win, you’re gaining a potential future client and they are gaining access to a free template.
Are you convinced? If more leads, more web traffic, free marketing, a better brand and a happier target audience relationship isn’t enough to convince you that a blog is essential – then I don’t know what is.
Remember consistency is key! Yes, it may take some time and effort to see the results of your blog – even the top SEO experts and bloggers can’t shortcut past the first year of blogging. However, creating a system that supports your website and social media will lead to more sales and better brand awareness.
I can promise you now, it IS worth it.
Are you interested in finding out more about how you can market your brand? Perhaps you’d love to create a blog for your business but simply don’t have the time. Azori have marketing services available which can help you reach your audience in an effective and organic way. Get in touch to find out more!