MEDIA KIT
Positioning That Builds Leaders
We help experts become unforgettable with the kind of brand presence that books stages, headlines features, and leads industries.
FIND OUR CUSTOMERS IN
find our customers in
co-founders of azori
Pascale Ricchetti & Kate Sharp
Our mission is to educate entrepreneurs on how to build a powerful founder-led brand so they can stand out, get known, and make more money.
From boardrooms to red carpets, we have collaborated with the best—CEOs, celebrities, and renowned global brands such as; Jennifer Lopez Fragrances, L’Oréal, The White Company, Jack Wills and Ralph Lauren.
At Azori Studio, we don’t just build leaders, we build legacy. Our work is rooted in two proprietary frameworks: The Fame Factor® Effect, a clarity-driven approach to finding what makes you unforgettable. And the Diamond Framework™, a signature system that shapes how that brilliance shows up across voice, visuals, voyage and visibility. It’s not just strategy. It’s how founder-led brands rise to the top, and stay there.
brands we've worked with
If you'd like us as a guest speaker in your next workshop, event, podcast or programme. Or you'd like us to write an article for your blog or magazine. Book a call, or please e-mail Pascale & Kate at hello@azori.co.uk to get in touch!
Would you like to collaborate with us?
collaborate with us
Articles & Blogs
Event Speaker
Retreat Guest Expert
Workshop Hosts
Podcast Guest
our content
Ready for Action
We pride ourselves on being 'ready for action', with prepared talks for stage, online presentations and workshops for retreats or events. We also have a variety of articles that are 'ready for press'.
- The Fame Factor® Effect: This topic explores the clarity-led process behind turning personal presence into powerful positioning. Discover how to become unforgettable, uncopyable, and in-demand — so you can rise as an industry leader with a brand that books stages, lands features, and attracts high-level, aligned opportunities.
- The Diamond Brand® Effect: This topic unpacks the business strategy behind building a premium, founder-led brand. Learn how to align your identity, offers, and visibility to create a high-ticket brand that elevates your authority, amplifies demand, and positions you as the only choice in your industry.
Beyond these pre-prepared topics, New content can also be conceptualised and prepared that is industry specific and for the sole purpose of the collaboration.
- Outperforming AI with IP: This topic explores how to future-proof your brand in a world of automation by leading with original thought. Learn how to turn your voice, frameworks, and founder story into magnetic IP — so you stand out, stay relevant, and become the go-to name in your niche.
Team bio's
The Founders
As co-founders and speakers, we show up powerfully — together or solo, on stage or on screen. Whether it’s a keynote, panel, or digital session, we bring clarity, chemistry, and content that’s ready to go.
With 15+ years in the personal branding industry, Kate has worked with Global Brands, CEO's and even celebrities such as Jennifer Lopez Fragrances. Originally a Brand & Product Photographer, turned Agency Founder, Business Coach and Personal Branding Expert.
brand strategist & mentor
Kate Sharp
With 15+ years in the business branding industry, Pascale has worked with Global Brands such as Ralph Lauren, L'Oréal, Jack Wills, Moroccan Oil & The White Company. Originally a Brand Strategist & Designer, turned Agency Founder, Business Coach and Personal Branding Expert.
Brand Director & coach
Pascale Ricchetti
If you'd like us as a guest speaker in your next workshop, event, podcast or programme. Or you'd like us to write an article for your blog or magazine. Book a call, or please e-mail Pascale & Kate at hello@azori.co.uk to get in touch!
Would you like to collaborate with us?
publication features
Magazine Features
ARTICLE:
Increasing the Perceived Value of your Brand: Is your current positioning reflective of your goals?
ARTICLE:
Personal Brand Photography: How To Build Credibility And Authority For Your Business
ARTICLE:
Finding Your Fame Factor®:
The Secret to a Magnetic Personal Brand and creating rapid visibility and growth.
Pascale
Kate
Pascale
event:
AdCon 2025: The UK's No.1 Marketing event with Sara Davies & Steven Bartlett.
Pascale
Event:
Lash Fest 2023: Spoke at the UK tour of the global event for lash techs and artists.
speaking engagements
Events & Workshops
workshop:
Power On 2024: Delivered an in-person workshop for the founder, Brigit Richards.
Pascale
Azori
If you'd like us as a guest speaker in your next workshop, event, podcast or programme. Or you'd like us to write an article for your blog or magazine. Book a call, or please e-mail Pascale & Kate at hello@azori.co.uk to get in touch!
Would you like to collaborate with us?
It was an absolute pleasure to host Pascale from Azori as a guest speaker in our community of birthworkers. Pascale delivered a wonderful presentation on the topic of "Finding Your Fame Factor," where she expertly guided us through the nuances of distinguishing ourselves in our field and identifying our ideal client. Her passion for the subject was evident which made the session not only informative but also incredibly inspiring.
Pascale's ability to dive into the details with such clarity and enthusiasm was truly remarkable. She answered questions with a deep understanding and a thoughtful approach, ensuring that every participant left with valuable insights tailored to their unique businesses.
We’re so thankful to Pascale for sharing her knowledge with us. Her expertise and enthusiasm helped everyone who attended to find their own "Fame Factor" and path to success.
"I wanted to reach out on behalf of Kyleigh and all of Team Birthworker and say thank you! Your session was amazing, and the students were raving about it!"
Kimberly Frish - birthworker
Pascale delivered an excellent work shop on Find Your Fame Factor to Power On clients, who are established women in business. Pascale is an engaging speaker and full of enthusiasm for her subject, helping the audience to gain valuable insights and maximum benefit from the session. It has been lovely to work with Pascale and Azori Studio!
We had amazing feedback, including this comment from our guest, Tamlyn Currin - "I want to say a huge thank you to both of you for organising and hosting such a thought-provoking, challenging and interesting event. I came away with the most unexpected insights, and it was incredibly valuable to sit with other women around the table and see the different (and similar) challenges they're facing. Some really powerful stuff - I can see how you could spend a whole day on a workshop!"
"Pascale is an engaging speaker and full of enthusiasm for her subject, helping the audience to gain valuable insights and maximum benefit from the session."
bridgit richards - power on
our work
Project Spotlight
project:
We've crafted stand-out personal brands that have encouraged incredible brand opportunities. Sophie Attwood's book launch 'Beautiful PR', Tracey's feature with Lizi's Granola, Petina's collaboration with Grand Designs and Katrina's book with Great British Bake Off Star, Prue Leith.
PROJECT:
We've worked with multiple product brands, such as Jennifer Lopez Fragrances, Opalore, Ethical Bedding, Mooskin and Luxe Beauty Blender. Enhancing their online image and enabling our work to be featured in shops globally such as Harrods, Selfridges, Boots, Sephora & SilkFred.
PROJECT:
We've worked on enhancing the image of influential celebrity talent such as Maura Higgins, Tommy Fury and Kendall Knight. Working with them to help enhance their portfolios, as well as using the influence of celebrities to model and collaborate with enhancing brand campaigns.
Brands
Products
Celebs
recommended by these powerhouse entrepreneurs
Poppy unleashed her online presence, resulting in a staggering 4X increase in her income and propelling her business to six-figure success!
POPPY OWEN
business mentor
Tracey skyrocketed her exposure through a brand collaboration with Lizi's Granola, and features in multiple publications. Helping her to secure her first £20k client.
Tracey Hill
rtt therapist
Petina increased her visibility and emerged as an industry leader specialising in biophilic design, through securing a panelist position with Grand Designs.
PETINA JULIUS
interior designer
Maisie scaled to her first ever six-figure year! Working with global luxury brands such as L'Oreal, Harrods, Tiffany & Co, Hilton and Ted Baker.
MASIE PRIOR
LUXURY COPYWRITER
Tamar gained x3 new paying clients within just one week of launching! Her reach on Instagram has 3x'd and she has a fully-booked waitlist of 6 months!
tamar aliphon
health & nutrition coach
Francesca attracted more dream customers, boosted online sales and stocked her Boob Tape product in multiple global retailers such as Sephora & SilkFred.
Francesca
owner of boobtape
Trusted by 6, 7 & 8 figure brands
relevant stats:
Please Note: This information is correct as of ______________ and may be subject to change.
instagram:
2.7k
01-01-2025
Followers:
Monthly Reach:
POST Reach:
11.4k
1.9k
@azoristudio
5.1k
8.9k
2.7k
@itskatesharp
INSTAGRAM:
Followers:
Monthly Reach:
POST Reach:
0.5k
10.2k
5.9k
@itspascalericchetti
INSTAGRAM:
Followers:
Monthly Reach:
POST Reach:
our Social Proof
Relevant Stats
Email Subscribers:
Pinterest
Followers:
TikTok
Followers:
Youtube Subscribers:
2.58k
0.38k
1.48k
0.35k
Summary:
As we are currently in the earlier stages of growing our online social media presence, we're initially focusing on leveraging our high caliber network, speaking at events and getting articles featured in publications. As well as leveraging already built audiences within our connections.
Azori Studio
our audience:
Our audience are predominantly entrepreneurs that own founder-led brands, with an interest in the lifestyle, wellness and beauty space. They care about making a positive impact, they crave success, and they want to become industry thought leaders.
primary
gender:
CHARACTER
TRAITS:
target
age:
women
30-45+
ambitious
Brand Biographies is currently our Instagram Live series, which we're looking to expand into other platforms such as YouTube. The goal of Brand Biographies is to help uncover the stories of industry experts, share their industry insights, learn more about their Personal Brand and uncover what's been the key to their rapid growth and success as a business owner.
expert:
Online 6-figure business coach and mentor
Poppy
EXPERT:
Professional burnout coach and stress management
Amy
EXPERT:
Milton Keynes food blogger and social media agency
Sophie
expert:
Magazine Founder and Editor of BrandYou Magazine
Olivia
EXPERT:
PR and communications expert and Best-Selling Author
Sophie
EXPERT:
Biophilic interior designer and panelist at Grand Designs
Petina
expert:
Marketing agency founder and social media launch specialist
Ayse
EXPERT:
An award-winning athlete, nutritionist and online coach
Tamar
EXPERT:
A 6-figure online beauty business coach and event host
Sophie
If you'd like to become a guest speaker on Brand Biographies, please email hello@azori.co.uk to book.
Would you like to be our guest?